Printlease operates on a leasing model, providing businesses with high-quality printing equipment without the burden of upfront costs. This model is particularly beneficial for companies looking to minimize capital expenditures while still accessing top-tier printing technology. We chose explanatory social media videos for Printlease’s advertising strategy to effectively convey the unique benefits and flexibility of the leasing model.

These videos provide a visual and engaging way to explain complex concepts, making it easier for potential customers to understand the advantages of leasing over purchasing. Given the technical nature of printing equipment and the financial aspects of leasing, these videos help demystify the process, build trust, and drive higher engagement and conversion rates by clearly communicating value propositions.